A visionary and innovator, Steve Jobs (1955-2011), revolutionised the world of personal computers, animated films, phones, music, tablet computing and that of digital publishing.
It's well known that Jobs was neither an engineer nor designer, but what made him so special was the ability to see a company from the outside in. He was a user first, a producer second.
Plagued by his ruthless perfectionism that could often hurt those who worked for him as well as himself, he not only transformed the way in which we use technology but in the very fundamental way that we live.
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”
"For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something."
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”
“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
"My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time."
"I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance."
“People think focus means saying yes to the thing you’ve got to focus on. It means saying no to the hundred other good ideas that there are. You have to pick carefully.”
"Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful... that’s what matters to me."