“Creativity is just connecting things”
- Steve Jobs
Connecting seemingly unconnected ideas is an integral element of problem solving in creativity.
In 1962, Sarnoff A. Mednick and Martha Mednick developed the Remote Associates Test to determine a human’s creative potential. It has since been considered a valid measure of creativity.
The Remote Associates Test presents you with three words connected by an unknown fourth word. The original test consisted of 30 items (three words each) in which the respondent had 40 minutes to complete the task.
For example the words hair, time and stretch can be connected by the word long. Flower, friend and scout can be connected by the word girl.
Connecting words can help with creativity because you are learning to find connections between what seem, at first, like unconnected ideas.
Pick three random words from a dictionary, book, website, etc., and try and think of a fourth word that connects them all.
What do you associate the words with and what do they have in common?