“Integrity is the ability to stand by an idea.”
- Ayn Rand
Sometimes, our fear of humiliation and embarrassment can hinder our creativity and productivity. Some people find the act of making something and sharing it with the world a terrifying prospect.
One way in which we can help ourselves get over these fears is by expressing our wildest ideas by coming up with the biggest goals that we can.
Why? Because most people wouldn’t have thought of them or expressed them either.
One of the most common household products used on a daily basis is essentially a crazy idea, that of bottled water.
Think about it; even though tap water is more regulated than bottled water, people are still willing to pay a much higher premium for bottled water that for all they knew, came straight from a tap.
In 1975, Gary Dahl, a Californian advertising executive started selling pet rocks, packaged in boxes with a training manual. The craze only lasted a few months, but it made Dahl a cool $15 million.
Alex Dew, a student from Wiltshire, England, designed a website with a 1,000 x 1,000-pixel grid and sold each pixel a dollar. The idea was, that you could buy as many pixels as you want and turn them into a link (in other words, advertising space), thus making the website a giant digital billboard. Dew made his $1,000,000
Steve Jobs wanted a device that held 10,000 songs in your pocket, so Apple produced the iPod.
Elon Musk wants to extend the lifetime of humanity, so he and SpaceX are planning to colonise Mars.
The craziest ideas can often to lead to incredible results.
By coming up with an idea that goes beyond your current or established way of thinking you can use your imagination in different ways.
By regularly coming up with a crazy idea and thinking outside of the box, the more likely you are to land upon that one great idea.
Think of the wildest idea you can that is within human endeavour.